Now I don't want to get off on a rant here...

This has to be a Joke

If only it were April 1st and this could be written off as one of the most elaborate pranks of all time. Or that Greg at Presence was the ultimate hacker getting even with me for daring to debate theological issues with him?! But alas, 99.1 WHFS esta muerto (is dead)!? 99.1 El Zol esta nace (is born).

Viacom, Infinity Broadcasting’s parent company, put out a press release yesterday.

“Infinity Broadcasting announced today the launch of a new Spanish-language radio station in Washington, D.C. "El Zol" 99.1 WHFS-FM will play a current hit blend of Caribbean and Central American dance music and is targeted to adults 25-54. The station launched today at 12:00 Noon.”

“said Joel Hollander, President and Chief Operating Officer, Infinity Broadcasting. "There exists a tremendous opportunity for Infinity to launch a Spanish-language format in Washington, D.C. where almost 10% of the population is not being directly served.”

They state their demographic being 25-54 year old adults, but they go on to qualify this a bit. In reality their demographic is 10% of the 25-54 year old adults and not as broad as they originally stated. Obviously, being a 27 year old non-spanish speaking adult I don’t feel I fall within their stated demographic.

I haven’t listened to WHFS much in the past few years, but not because I didn’t enjoy their music. It had more to do with my growing interest in politics and talk radio and my growing disinterest in the overly sexualized overtones of the DJ’s. But still, it was a flagship to Alternative rock music in this area and the source of many memories; including many fun times at HFStivals and Nutcrackers concerts.

“[U]p in the air is the fate of the annual HFStival and winter Nutcracker rock concerts. The spokeswoman said they might continue, although people familiar with the situation said that was unlikely“says Adios, WHFS in the Washington Times.

Such is life though and times do change. Although this is a disappointing change and taken in a very odd direction. I just wonder what William Donald Schaefer has to say about this?

Posted by price at January 13, 2005 01:09 PM